Mark and wordmark
A symbol and a name treatment, including a version that still reads at the size of an app icon or a favicon.
Solutions
Branding & visual identity
A set of decisions you can repeat. A mark, a palette, type, and the way they show up on a website, in an app, and in a promotion.
The system
A logo file is the start, not the job
Branding is how a business stays recognizable when the same name shows up in more than one place. We design the pieces, and we would rather apply them than hand over a folder that never gets used.
Color
A short palette. Enough to be distinct, small enough that the next piece does not invent a new green.
Type
A heading and a body face, chosen because they can carry a site, a screen, and a poster without a third font appearing.
Direction
How layout, photography, and tone should feel, so a later page does not look like it came from a different studio.
Assets you can use
Files and simple guidance for a site, social, print, and a campaign. Guidance nobody can follow is not guidance.
Applied to the product
When we also build the website, the app, or the launch media, the identity is carried through instead of redesigned in each file.
Where it has to hold
The same brand, in different materials
A mark on a white page, an icon on a dark phone screen, a still in a feed, a slide at an event. If those four do not look related, the identity is not finished.
That is why branding sits next to engineering here. The button, the app icon, and the end card of a film can share a palette because the same studio is making them. Creative media and websites are often the first places a new identity has to survive.
A public example
AXLE Mechanical
An engineering portfolio where the identity, the logo, and the way the projects are told were designed together. The site is the brand in use, not a template with a new color.
Show us where the name already appears.
A site, a social profile, a deck, a sign. We will tell you whether you need a mark, a full identity, or a cleanup of one you already have.